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Cavaliers Hosting Australia Day NBA Game
January 24, 2016

The Cleveland Cavaliers are hosting the first ever NBA Australia Day game, featuring Victoria's own Matthew Dellavedova.

Australia Day is just around the corner, so we’re all looking forward to enjoying a barbecue, sitting down and watching an… NBA game? Yep, that’s right.

The Cleveland Cavaliers are using this day as an opportunity to promote their relationship with Australia, which originates through Victoria’s own Matthew Dellavedova. This ‘Australia Day Game’, supported by Sanitarium’s Up and Go, will take place on Tuesday the 26th at 11am AEST time. The Minnesota Timberwolves, with up and coming stars Andrew Wiggins and Karl-Anthony Towns, join the Cavs in Cleveland.

Through Dellavedova, who originates from Maryborough, and Kyrie Irving, who was born in Melbourne and holds duel citizenship, the Cavaliers’ popularity is trending upwards Down Under. The recent return of LeBron James to the franchise, and Delly’s continued improvement and great play, did nothing but strengthen this relationship.

In fact, Australia is home to the largest amount of NBA League Pass subscribers in the world (per the Cavs), a remarkable feat considering the population of the nation.

"As the Cavaliers popularity continues to grow, the Cavaliers are proud to be establishing these types of partnerships," said Len Komoroski, Cavaliers CEO. "From Cleveland to Australia, we are thrilled to dedicate a game to a country with a fan base that loves Cavs basketball.”

Cleveland will also host an “UP&GO Cavaliers Breakfast Show” directly before the game, streamed live on cavs.com.

Sanitarium see this partnership as beneficial for all involved.

"The partnership with Australia's leading breakfast category brand, UP&GO, with the Cavaliers and Matt Dellavedova is strong endorsement of the growth and presence of Australian players in the NBA and the strong NBA fan base in Australia", says Daniel Derrick, Sanitarium's General Manager of Marketing.

The Cavaliers will be wearing their gold uniform to honour the green and gold of Australia, and there will be a rendition of the Australian National Anthem pre game.

Throughout the game, there will be a number of Australian based promotional video’s in arena and on the broadcast. Therefore, not only will this strengthen the Cavaliers’ market in Australia, but it will increase the exposure of Australia to US citizens.

Dellavedova is hoping that this partnership can lead to more NBA exposure in Australia.

“I think the Australia Day Game is a really cool initiative by the Cavs, and UP&GO,” said Delly. “Hopefully it will result in maybe an exhibition game, a pre-season game, or maybe one day a regular season game in Australia.”

“There’s a lot of support in Australia,” Delly continued. “A high number of league pass subscribers, so hopefully this can go really well and get the ball rolling.”

Along with Delly, Golden State Warriors centre Andrew Bogut has been pushing hard for more NBA influence in Australia. He hopes that this move is a step in the right direction, with the endgame being a competitive match in Australia.

“If it’s baby steps leading to the big thing, I don’t have a problem with it,” said Bogut. “Let’s just hope that we can keep moving forward towards it.”

This game is truly a win-win situation for all involved. Our hopes, along with every Australian basketball fan out there, as well as all Aussies in the NBA, is that the game will only increase the chances of NBA action in Australia.